|Brandient created the brand QLARIVIA|
Brandient created the brand QlariviaĂ‚Â® for an unusual item. A group of Romanian researchers designed a water purification system, patented and awarded the gold medal at the Innovation Exhibition in Brussels - EUREKA. The water is purified by reducing the deuterium content, and is thus brought to its primordial state. QlariviaĂ‚Â® immaculate water thus obtained is, in the opinion of these experts, a product with beneficial effects on the general condition of the body.The name has been created by Brandient staring from the words: Ă˘â‚¬Ĺ“clearĂ˘â‚¬Âť (Ă˘â‚¬Ĺ“clarĂ˘â‚¬Âť) and Ă˘â‚¬Ĺ“aliveĂ˘â‚¬Âť (Ă˘â‚¬Ĺ“vieĂ˘â‚¬Âť), and Ă˘â‚¬Ĺ“QĂ˘â‚¬Âť instead of Ă˘â‚¬Ĺ“CĂ˘â‚¬Âť highlights the scientific and technological features of the purification process.
The design included the graphic identity, as well as drawing the shape of the package.
The minimalist approach to packaging, by using transparency and translucent colors, suggests the idea of simplicity, purity and clarity.
The graphic design bears the signature of Cristian Petre, Brandient Partner.
Identity applications included the design of the website www.qlarivia.com, drawn by Alin Tamasan, Brandient Senior Designer.
Brandient is a strategy, design and brand consulting firm that deals with brand creation and development, which equal valueĂ˘â€žÂ˘ creation and development. Brandient provides integrated consulting services in marketing and branding, creative services of verbal and visual identity, packaging design, brand communication, brand engagement services, etc.
Brandient is specialized in the creation and revitalization of major projects including: the rebranding of CEC Bank, Domo, the pharmaceutical group Europharm, the Romanian Television, the National Radio Communications Company Radiocom, the retail chain Flanco, the retail chain Dedeman, Astral companies, Albalact, Novensys, Smartree, Fabryo, TBI Romania, Ventrust, Ceramica Iasi, etc., and also in the creation of the brands Fulga, Credisson, Estima, Domenia, Fonomat, Tuca & Associates, Qualians, Zuzu, Qfort etc. More information on www.brandient.com